mySATHI (Scholastic Aptitude Test for HigherEd Institutions) is a computer-adaptive, on-demand aptitude assessment designed to measure the four capabilities that predict undergraduate success across disciplines—Critical Thinking, Creativity, Collaboration, and Communication. What makes mySATHI strategically significant is not the test alone, but the fact that it is the first integrated platform outcome of CL Educate’s acquisition of DEX IT. It combines DEX IT’s proven assessment and delivery infrastructure (which has already powered tens of millions of high-stakes exams) with CL’s assessment item design capability and the reach across students, schools, universities and counselling ecosystem.
In effect, mySATHI converts assessment from a standalone service into an IP driven scalable and longitudinal ‘admissions to placements’ platform for students.
India alone has over 55,000 higher education institutions and approximately 35–40 million students in the UG-eligible age cohort. Annually, more than 4–5 million students appear for major entrance examinations (CUET, JEE, NEET, state exams), yet none of these tests meaningfully measure readiness for higher education beyond subject recall.
Globally, Indian students studying abroad crossed 1.8 million in 2024, making India the single largest outbound student market. mySATHI sits at the intersection of these flows—domestic UG admissions, inbound “Study in India,” and outbound global mobility—creating a multi-billion-rupee addressable opportunity across assessments, applications, learning, counselling and placements.
Existing exams are either content-heavy (CUET, JEE, NEET) or expensive and culturally distant (SAT/ACT). They largely reward coaching intensity rather than underlying aptitude. mySATHI is designed as a culture-neutral, multilingual, computer-adaptive test, priced for mass inclusion (typically ₹500 per attempt). More importantly, it is positioned as a selection and fit signal, not an elimination exam. For universities, this improves student–program fit and reduces dropouts; for students, it reduces stress and creates multiple admission pathways rather than a single high-stakes choke point.
DEX IT brought deep capability in secure exam delivery, psychometrics, and large-scale operations, with a footprint of 237+ centres and 10 million assessments last year. CL Educate brought three decades of trust, millions of student relationships, schools and university linkages, and proven monetisation engines across media, applications, test prep, and counselling. Separately, each business was strong but capped. mySATHI is the first product where these strengths compound: proprietary assessment signals student flow directly into CL’s application funnels, learning products, and admissions outcomes. This is why the integration is multiplicative rather than additive.
Universities today spend an estimated ₹20,000–₹50,000 per enrolled UG student on outreach, agents, and marketing, often with poor yield quality and zero transparency. mySATHI reduces this cost by delivering a pre-assessed, analytics-rich applicant pool. mySATHI also brings transparency as well as longitudinal capability for the universities to continue the student engagement all the way till the placements. Universities gain access to 4C score breakdowns, psychometric insights, and comparative dashboards, enabling better shortlisting, scholarship decisions, and cohort design. Internationally, this mirrors the role SAT/ACT play in the US—but at a fraction of the cost and with far greater contextual relevance for Indian and Global South students.
For students, mySATHI ends the tyranny of a single exam that ends up affecting the future of a student by being India’s first on-demand exam that also is computer adaptive assessment.
Instead of preparing separately for multiple institution-specific tests, a student can take a single aptitude assessment and reuse it across applications. More importantly, the platform provides five layers of feedback—from response replay to career mapping—turning assessment into a learning experience. When combined with CL-powered practice zones, counselling, and application guidance, the lifetime value of a mySATHI user extends well beyond a one-time test fee.
DEX IT monetises primarily on the assessment and infrastructure layer. This includes per-candidate assessment fees, university-level testing contracts, secure proctoring, analytics services, and international deployments. Because assessment delivery is technology-led and repeatable, margins improve with scale. As mySATHI volumes grow from thousands to lakhs and eventually millions of test-takers, DEX IT benefits from operating leverage similar to other digital public-infrastructure-style platforms. The fee assigned to mySATHI for the inaugural year is INR 500 while the remote proctored international students pay around USD 15 per exam.
CL Media monetises at the application and lead-conversion layer. Students assessed on mySATHI are high-intent applicants, making them significantly more valuable than generic traffic. Revenue is generated through application form sales, featured listings for universities, sponsored admission pathways, and data-driven lead prioritisation. Importantly, unlike traditional media, mySATHI-linked leads are backed by verified aptitude data, improving conversion rates and institutional ROI. Over 140 institutions already work with CLMedia division and EasyApply platform is used by many noted universities and institutions for application form generation.
It is estimated that each mySATHI candidate would apply to at least 4 institutions with each application form costing about INR 1000. At every 100,000 mySATHI appearing candidates, at about 25 percent conversion for application form (EasyApply), this can generate a revenue of INR 10 Crores for CLMedia
CL Educate monetises the pre- and post-assessment journey. This includes paid practice tests, skill-booster learning modules before the test and the admission counselling and application process for Indian and overseas admissions, interview preparation, and career guidance after the test. Historically, CL has demonstrated strong conversion from assessment or inquiry to paid learning and counselling. mySATHI strengthens this funnel by grounding guidance in objective skill diagnostics, increasing trust and engagement. This could be estimated to be INR 3000-10,000 per student who enrols for this official test series, learning module and admission guidance.
Early engagement is strongest among liberal arts, interdisciplinary, and globally oriented universities—institutions that already recognise the limits of marks-only admissions. These early adopters act as lighthouse partners, creating signalling effects for the rest of the ecosystem. Over time, Tier-2 and Tier-3 universities seeking differentiation and national reach represent the largest volume opportunity.
17 universities that have already empanelled themselves include IIT Madras Zanzibar campus, IIM Mumbai, NIIT Universities, World University of Design, Manav Rachna, UVCE (Bangalore), etc,. Full details are available on the mysathi.org website
International universities collectively spend billions of dollars annually recruiting Indian students, often through fragmented agents and school-board conversions. mySATHI offers them a standardised, transparent, comparable aptitude signal at scale. Even modest adoption—say 50–100 international universities using mySATHI as a screening or supplementary tool—can unlock a high-margin B2B revenue stream while reinforcing the platform’s credibility. mySATHI team is already in discussions with over 15 universities from the middle east, Australia, Singapore and Africa.
India currently hosts fewer than 50,000 inbound international students, a small fraction of global flows. One key barrier is the lack of a transparent, trusted admission gateway. mySATHI can function as a common aptitude benchmark for inbound students from Africa, South Asia, and the Middle East, allowing Indian universities to scale international admissions without bespoke testing in each geography. India aspires to take the inbound international students to 200,000 over the next 8 years. mySATHI can be a core strategic partner in enabling this journey and also build the first India built platform for the world that can compete very profitably with GRE, GMAT, SAT, etc which are very poorly represented and subscribed to in the global south.
mySATHI is structurally a platform business. The test is the entry point, but value compounds through data, dashboards, application forms, learning zones, and admission and placement outcomes. Platforms improve with scale: more students attract more universities, which in turn attract more students. This two-sided network effect is what differentiates mySATHI from one-off testing services.
Defensibility comes from three layers: (1) infrastructure depth (DEX IT’s secure, scalable delivery), (2) distribution and trust (CL’s student and university relationships built over 30 years), and (3) data moats (longitudinal performance and outcome data across cohorts). Replicating all three simultaneously is non-trivial.
In three years, success would mean mySATHI is embedded in admissions workflows across hundreds of Indian universities, used by 5-10 lakh students annually, and recognised by a meaningful set of international institutions. At that point, mySATHI becomes not just a product, but a core growth engine for CL Educate’s next phase.
Because mySATHI converts assessment—historically a low-engagement, one-time transactional service—into the starting node of a high-lifetime-value education and career platform that measures the 21st century skills (4Cs) along with a few key behavioural and leadership skills that are valued by institutions as well as work place organisations alike. It aligns technology, distribution, and monetisation in a way that few education companies globally have achieved at scale.
mySATHI is the clearest expression of why the CL Educate–DEX IT integration matters: While CL Educate and DEX have their own growth path and opportunity as their business-as-usual tracks, mySATHI adds a new much-needed assessment engine and a powerful education ecosystem into a single platform capable of reshaping admissions, learning, and mobility at scale.