Partnership with Amazon

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Career Launcher launches Alexa skill to help students improve English vocabulary and general knowledge

Skill uses gamification to engage MBA and Law aspirants during coaching

October 4, 2018: Career Launcher has released its first set of voice-enabled educational skills built on Amazon's Alexa platform. It is widely anticipated that Conversational AI will change many aspects of how students interact with learning content, particularly on hugely popular devices like the Amazon Echo. The ability to hold personalized conversations with each learner, using natural language-based voice interaction, is perhaps a great way to simulate how a real-life teacher engages with students. These skills can be accessed on Amazon Echo devices, as well as through the free Alexa app available for download from Google Play and Apple's App Store.

The first two Alexa skills built by Career Launcher help students improve their English vocabulary and general knowledge — essential to crack any aptitude test. Career Launcher, the test-prep arm of CL Educate is piloting the first Alexa-integrated CAT and CLAT coaching programs for the 2019 academic year. Every year, over 30,000 students enroll for the MBA and Law entrance exams' coaching in various Career Launcher centers across the country. Career Launcher expects to enhance the learning of its students by using Alexa skills and bundling Echo devices with its classroom and online programs.

CL's engineering team has worked closely with Amazon to implement the exacting standards of voice interface design and certification of its Alexa skills. The skills have been built using methods of adaptive testing, which give personalized questions to each student based on their ability. Their engagement and interest are maintained by using techniques like gamification and leaderboard.

"We believe that EdTech disruptors of the next generation will come from Asia. We hope to be one of those successful disruptors through collaborative engineering with innovative companies like Amazon", said Sujit Bhattacharyya, co-founder and Chief Innovation Officer, CL Educate.

CL aims at releasing more skills including mental math and career info on the Alexa Skills Store to cover exams for MBA, Law, UPSC, Bank, RBI in India, and SAT, GMAT, GRE, etc., for the international market.

Dilip R.S., Country Manager for Alexa Skills, Amazon India said, "We are focused on enabling developers to simplify skill development and providing the best skills for Alexa users in India. It is exciting to see Career Launcher offer educational skills that will help students prepare for entrance exams in an engaging way.”